Beschreibung

PART 1
PERCEPTION MANAGEMENT
1.1. Perception
1.2. Definition and Extent of Perception
1.3. Historical Development
1.4. An Interdsciplinary Perspective on Perceptipon Management
1.5. Factors Affecting Consumer Buying Behavior
1.6. Social Factors
1.7. Individual and Social Perception
PART 2
CUSTOMER LOYALTY
2.1. Customer Loyalty Term, Definition and Features
PART 3
COMPANY PROFITABILITY
3.1. Profit and Profitability Terms
3.2 Factors That Can Affect Profitability
PART 4
COMPANY AVERAGE LIFE TIME

4.1. Life Course and Continuity Problem of Businesses
4.2. Business Continuity and Problems in Turkey
4.3. Dimensions of the Continuity Problem


PART 5
METHOD

5.1 Data Collection Tools Used in the Study
5.2 Statistical Techniques used in the Research
5.3 Research Findings
PART 6
DISCUSSION
PART 7
RESULT AND SUGGESTIONS